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October 30th, 2011 
nabilmobile By Sam Stephan
Mobile platform is the trend that everyone is following these days; marketers all over the world along with their marketing via social media have started leveraging out of mobile platforms. Smart phones such as iPhone is the focus of many smart marketers. The widely known and used social network, Facebook has already become a marketing hub via its Fan pages and advertising. Micro blog Twitter is also used for marketing purposes. These social networks are people’s favorites, they do not want to stay away from their daily updates and news for even a minute and hunching over their computer screens all day long is quite tiresome. Apple has solution to these problems, it brought into market iPhone a brilliant Smart phone where users stay connected to the latest happenings around them, and then early this year, it evolved its device into iPad. A tablet that serves all reading purposes as well as social networking and staying connected.
The iPhone app store currently caters to more than 300,000 apps in its App Store that engages more than 125 million users. This is quite a large amount of audience target that iPhone reaches via its App Store. Creating iPhone app and merging social networks with this platform surely gives huge amount of benefits as well as any innovative advertisement placed on both the platforms.You can create a fan page of your app on Facebook where you can start all sorts of discussions and activities for your consumers, listen to their queries and direct your customers to use the app. Users can directly notify their app progress, if it’s a game or any other category, the integration will help the users to directly post their feeds to the fan page discussion board or wall. Providing the users a direct access to the wall feeds proves not only to be engaging but also feasible.
How can Marketers leverage out of it
